Pat은 제가 믿을 수 없다고 생각한 Colts 사이트 제품군에 대한 비디오를 게시했습니다. 콜츠닷컴, myIndianaFootball.com 및 MyColts.net. 그들은 정말 멋진 기능을 추가하는 아름다운 비디오 플레이어를 개발했습니다. 복제 광고였습니다. 누군가 자신의 사이트에이를 삽입 할 때마다 광고주는 새로운 잠재 고객에게 도달합니다. 아주 잘 했어요.
Pat also asks an important question… with 7.5 million visitors to Colts.com on an annual basis, but 280,000 visitors to the stadium – which group is more important? If it’s down to money, I’m confident that the 7.5 million visitors purchasing Colts-related goods probably surpass ticket sales with the team. However, you can definitely argue that the butts in the seats are the noise at the game and are, consistently the folks that think enough of the team to spend a nice chunk of change on each game.
I’m going to have to go with the ticket-buyers, Pat! I think most of those folks stay longer, through good and bad seasons. I would never discount the influence you’re having on growing that crowd FROM the 7.5 million visitors though. It’s a hearty, profitable investment into a long-term relationship with your fans.