약어

영업, 마케팅 및 기술 약어 및 약어

  • 마테크

    MarTech is a portmanteau, the combination of marketing and technology. It includes the initiatives, efforts, platforms, and tools that utilize technology to achieve sales and marketing goals and objectives.

  • JPG

    An image file type (pronounced jay-peg) that was developed by the Joint Photographic Experts Group (JPEG) in 1992. They are responsible for developing and maintaining the JPEG, JPEG 2000, JPEG XR, JPEG XT, JPEG XS, JPEG XL, and other related…

  • VAT

    생산, 유통 또는 최종 소비자에 대한 판매의 각 단계에서 제품 또는 서비스 가격에 부과되는 상품 및 서비스에 대해 점진적으로 부과되는 세금 유형입니다.

  • ERP

    A type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations. A complete ERP suite also includes enterprise performance management, software that helps plan, budget, predict, and report on an…

  • TMS

    A platform that enables companies to implement, test, and manage tags (code fragments) used to track the activity on digital properties, such as websites and mobile applications.

  • GA4

    A web analytics tool offered by Google that tracks and reports application and website traffic, currently as a platform inside the Google Marketing Platform brand. Google Analytics 4 is the version following Universal Analytics.

  • UA

    A web analytics tool offered by Google that tracks and reports traffic to applications and websites, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

  • PMP

    An internationally recognized professional designation for Project Managers offered by the Project Management Institute.

  • Fintech

    A portmanteau of financial technology, refers to the firms and platforms utilizing digital technologies to compete with traditional financial methods in the delivery of financial services including payments, loans, investments, and credit management and monitoring.

  • NPS

    고객이 친구나 동료에게 회사, 제품 또는 서비스를 추천할 가능성을 측정하는 널리 사용되는 시장 조사 지표입니다.